National Mustard Day!
August 6th, 2010
Hi friends. Colette here. While Suzie- Saucy Mama- is out of town, spending a few days at the coast shopping with her granddaughter Macy (adorable granddaughter, I might add), I decided to do a little research on our company’s favorite holiday- National Mustard Day.
When I first heard about National Mustard Day a few months ago, I chuckled, because there’s really a whole day dedicated to a single condiment? I mean, it is a delicious condiment, but who decided to create such a holiday? And how do people celebrate? Well, throughout the course of my new beginnings at Barhyte Specialty Foods and my National Mustard Day homework, let’s just say that the times have changed for me. Perhaps I have gone through a “Mustard-Appreciation Transformation” (we can call it my MAT!).
What started my MAT was my learning of the National Mustard Museum and its curator, Barry Levenson. Barry funneled his passion for collecting mustards by creating this museum and declaring himself “CMO”- Chief Mustard Officer. Located in Middleton, Wisconsin, the museum features different mustards from all 50 United States and 60 countries!
And so, my curiosity was sparked, and I had to learn more. I found a National Mustard Museum Catalog in the office and started flipping through it. What I did not expect was to actually laugh out loud as I looked through the pages! The catalog features hilarious gifts- a yodeling pickle? A squeezable stress wiener? Even the advertisements were funny (learn how to “Speak Mustard”). In the catalog, I also discovered America’s Mustard College- “Poupon U”- where you can buy a diploma and array of fun merchandise. They even have college fight songs.
Barry also established National Mustard Day (sponsored by the National Mustard Museum, of course!) which is celebrated annually on the first Saturday in August at the museum. There are free hot dogs, free mustard samplings, bands, and even mustard games for kids (I saw a “fishing for mustard” game on the event poster!). They obviously mean major mustard business. The best part is that all game proceeds and donations are given to charity. Sounds like a fun Saturday to me! Oh, and did I mention we are sponsors of the event? Pretty cool.
Lastly, I learned that I was so wrong in saying that the holiday was dedicated to a “single” condiment. Yes, mustard is the broad category, but there are so many amazing varieties! We have seven unique mustards under our Saucy Mama label alone. Add on all of Barry’s 5,000+ varieties in his museum, and you have endless mustard opportunities! (As a side note, my favorite is Saucy Mama’s Chipotle Mustard).
To sum it all up, I can truly say that I am now a passionate “mustard lady”. Some might call me a “mustard nerd”…or maybe just a “mustNerd” for short (get it?). Okay, that was a little silly, but in all seriousness, I now totally appreciate mustard- and all its amazing varieties- and I’m excited to share the passion! Lots of this comes from working for a condiment company, but another part came from Barry and the National Mustard Museum. I encourage you to check out Barry’s website and enjoy some mustard this Saturday to celebrate National Mustard Day!





Yippee!!
BARHYTE TO CREATE NATURAL DRESSINGS FOR CHEF PAUL STURKEY